Consultancy to Conduct Baseline, Midline, Endline and Post-launch VAT Awareness and Readiness Surveys
The Liberia Revenue Authority is seeking a consulting firm to conduct baseline, midline, endline and post-launch VAT awareness and readiness surveys as part of the Governance Reform and Accountability Transformation project. The project aims to strengthen domestic revenue mobilization, including capacity building for the implementation of Value Added Tax. The consulting firm will be responsible for designing, implementing, analyzing and reporting on the surveys. The assignment is expected to be implemented over a period of approximately seventy working days. Interested firms should submit their expressions of interest by September 11, 2026.
Overview
The Liberia Revenue Authority is implementing a nationwide VAT implementation and awareness program, and requires a consulting firm to conduct surveys to measure progress. The program aims to achieve at least 70 percent taxpayer awareness of VAT obligations and at least 70 percent business readiness to comply by December 2026.
Scope of Work
The consulting services will include the design, implementation, analysis and reporting of four survey rounds covering VAT awareness and business readiness. The assignment will include:
- A nationwide Baseline VAT Awareness and Readiness Survey covering approximately 1,500 respondents across Liberia's fifteen counties;
- A Midline VAT Awareness and Readiness Survey covering approximately 800 respondents;
- A nationwide Endline VAT Awareness and Readiness Survey covering approximately 1,500 respondents; and
- A Post-Launch VAT Survey and Outcome Assessment covering approximately 1,000 respondents. The consulting firm will be responsible for, among other activities, developing the survey methodology and sampling strategy; developing and piloting survey instruments; undertaking field data collection; implementing quality assurance procedures; cleaning, validating and analyzing survey data; measuring changes in taxpayer awareness and business readiness across survey rounds; assessing the reach and effectiveness of the VAT awareness campaign; and preparing the required survey reports, datasets, codebooks and analytical documentation. The four survey rounds will be undertaken under a single consultancy assignment to ensure consistency in the survey methodology, core instruments, sampling approach, indicator definitions and analytical framework and to enable reliable comparison of results over time.
Requirements & Qualifications
Interested consulting firms should provide information demonstrating that they possess the required qualifications and relevant experience to perform the assignment. At a minimum, the consulting firm should demonstrate: at least five years of demonstrated experience in survey research, socioeconomic research, market or public opinion research, monitoring and evaluation, or related applied research; successful completion of at least three similar survey assignments within the last five years; demonstrated experience in designing and implementing surveys involving businesses, taxpayers, households or the general public; demonstrated experience conducting baseline, follow-up, perception, awareness, knowledge, attitude, readiness or comparable surveys; demonstrated experience managing large-scale field data collection; and demonstrated experience with computer-assisted data collection, survey data management, statistical analysis, weighting and preparation of analytical reports. The consulting firm will be required to provide a minimum of eight person-months of professional input through three key experts: Survey Specialist/Team Leader, Sampling Statistician/Data Analyst, and Data Management and Field Operations Specialist.